Start with Why

In this blog post, we would like to share one of our favourite TED Talks with you.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question, “Why?” His examples include Apple, Martin Luther King, and the Wright Brothers.

The challenge people face in applying Simon’s methodology is that they are literally too close to their lives or businesses to be able to make explicit what is implicit.

nLIVEn has helped a range of clients craft their own pitch using the “Why-How-What” formula that Simon teaches in this video and his book entitled “Start with Why”.

CLICK HERE to view Simon’s profile

CLICK HERE to get Simon’s book, Start with Why: How Great Leaders Inspire Everyone to Take Action”


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