Does Your Brand Promise Enough?

Branding is a topic that comes up regular in coaching conversations. Many people who make it to the position of CEO / MD haven’t necessarily worked in the marketing department before and had the opportunity to think more deeply about what branding means to them in how they plan to lead their enterprise forward. Naming […]

What’s in a Brand Name?

Some people put a lot of effort into developing a name for their business and/or product brands. There are even specialised branding consultants who spend their working lives simply, or not so simply, naming “stuff”. In broader terms, there are four approaches to naming things: The founder/s approach The functional approach The symbolic approach The […]