The Art of the Brief (Part 2)

One of the challenges for creative and entrepreneurial executives is what to do with all their great ideas. SEE ALSO: The Art of The Brief (Part 1) in which I outline the concept of the Brief. You may have heard it said, “We get out of things what we put into them”. When it comes to […]

The Art of the Brief (Part 1)

When it comes to communicating a significant idea, planning a major project or preparing to collaborate on an important task, I would recommend you take the time to prepare a Brief. What is a Brief? A brief is a summary of facts, findings, arguments and objectives which are prepared to give its reader or receiver […]