A Letter To A Newly Appointed CEO

Dear John, Thank you for emailing me the first draft of what you envisage will form the key strategic initiatives for ABC over the coming year, following on from the discussions that have comprised our initial sessions together. Before I provide you with feedback on your document itself, there are several core concepts that I […]

Special Pre-Release Offer on the new book Visioning

Are you losing motivation because you have lost sight of what is important to you (the big picture)? Do you know that things need to change but you are too busy dealing with the demands of today? Are you struggling to make a decision or change in your life or career? Have you achieved your […]

What’s in a Brand Name?

Some people put a lot of effort into developing a name for their business and/or product brands. There are even specialised branding consultants who spend their working lives simply, or not so simply, naming “stuff”. In broader terms, there are four approaches to naming things: The founder/s approach The functional approach The symbolic approach The […]